Most Americans would agree that technology has forever changed the way we do business. With the advent of real estate search apps and online property valuations, technology has truly changed the way consumers buy and sell homes.

Gone are the days when you were forced to employ a traditional, big national brokerage that charges 6% or more in Realtor fees. Now, you can choose the level of support you need to suit your specific buying or selling needs.

In this blog, we’ll show you the comparisons and differences between Redfin and a traditional real estate broker.

As a seller, it’s also smart to look into all the different ways you can save money on Realtor commissions. With average commissions of about 5.8% in the US, a typical home seller will pay about $27,000 in Realtor fees.

In order to reduce agent commissions, here are a few options you can pursue:

• Negotiate commission rates with your agent
• List “For Sale By Owner”
• List with a low commission broker like Redfin or SimpleShowing

Redfin versus Traditional Broker

Redfin

With Redfin, the seller pays a 1.5% listing fee and then agrees to pay a commission to a buyer’s agent (typically 2.5%-3%). Redfin does offer a 1% listing fee in some markets, but it is subject to you also buying a home with their team within 360 days of closing.

Traditional Real Estate Brokerage (e.g. ReMax, Keller Williams)

By and large, a traditional real estate agent’s livelihood depends on the commission he or she makes from the sale of your home. So, very few special deals or incentives are offered by these types of firms. The typical cost to list with a traditional brokerage is 3% of the home’s sale price plus the buyer’s agent commission of 2.5%-3%.

SimpleShowing

At SimpleShowing, we offer a 1% listing fee which includes all the services of a traditional brokerage but at a fraction of the cost. So, this means you get to save thousands of dollars in commissions ($7,500 on average) while keeping more of your home’s equity. The SimpleShowing Listing Fee does not include buyer’s agent commission which can be 2.5%-3% of the purchase price.

Agent Support

Redfin

Redfin employs a well-diversified staff which includes real estate brokers and agents. These agents provide exactly the same services as a traditional brokerage but are paid by salary as opposed to commission. They also earn bonuses based on customer satisfaction. Redfin initially avoided assigning specific agents to specific buyers, but over time, has moved towards assigning staff that will stick with their client throughout the process.

Traditional Real Estate Brokerage

When comparing a traditional brokerage vs Redfin, a company like Keller Williams will provide you with a dedicated Agent to guide you through the entire process. Most big, national brokers have regional or local franchises in most states in the US. These agents tend to provide everything you’d expect from a typical agent, but they will charge full commission.

SimpleShowing

At SimpleShowing, we offer all the services that you’d expect from a traditional agent with a goal to provide high quality service throughout the buying or selling process. If you’re selling, your agent will offer expert pricing assistance and market your listing to get your home sold fast and for the highest price. Overall, SimpleShowing does everything that a traditional agent does except charge full commission. In addition to your SimpleShowing Agent, you’ll have 24/7 access to a dedicated support team that can be reached by phone or online chat via our website.

Conclusion

When weighing the options between Redfin seller fees and traditional agent costs, it’s important to consider the unique benefits and drawbacks each option presents. Redfin agents offer a technologically savvy approach, often at a lower cost due to their fixed commission structure. This can be particularly appealing for sellers looking for a streamlined, cost-effective sales process. On the other hand, local real estate agents from traditional brokerages provide personalized, one-on-one service that can be invaluable in navigating the complexities of the real estate market. These licensed real estate agents often have deep knowledge of local markets and can offer tailored advice and support throughout the sales process.

Furthermore, while Redfin offers the convenience of multiple agents and an agent matching service, some sellers might prefer the consistency and personal connection of working with a single, local real estate agent. It’s also crucial to consider the buyer’s agent fee, which is a standard part of most real estate transactions, regardless of whether you choose Redfin or a traditional agent. Ultimately, the choice between Redfin agents and traditional agents depends on your specific needs and priorities. Whether you prioritize cost savings, local expertise, or a particular type of service, make sure to thoroughly research and consider both options to ensure a successful and satisfying home selling experience.

If you considering selling your home, take a deep dive to learn more about how agents get paid and who really pays the buyer agent commission. SimpleShowing operates in Florida, Georgia and Texas and charges a 1% listing fee, paid at closing.